Winning (young) hearts and minds


  • Date:2018/10/26

“The content and methods of the “Xi Jinping Thought” influence campaign toward Chinese youths are still a bit crude. However, the CCP’s use of rap music style, opening official accounts on social media Douyin and hosting online “Big V” discussions[1] – today’s popular and modern mediums with young Chinese – show the party is rapidly advancing in its propaganda efforts. In the future, a TV show will appear that will hit all the right spots in terms of aesthetics to capture the viewership the CCP wants: young minds.”

--Caroline Chen (陳穎萱), research assistant of the Division of Chinese Politics and Military Affairs (中共政軍研究所)
Winning (young) hearts and minds

The table below shows the speed at which Xi Jinping “thought centers” have sprouted in universities across China since 2017, according to analysis by Caroline Chen (陳穎萱), research assistant of the Division of Chinese Politics and Military Affairs (中共政軍研究所), in the 26 October 2018 edition of the Defense Security Weekly (國防安全周報), our Chinese-language publication providing longer-form analysis by INDSR experts about news, security issues and trends that develop week to week.

Researching “Xi’s Thought” has become a channel for China’s universities to compete for official subsidies and “radiate” the party’s ideology to the masses, while “brainwashing” university students. Chen, who compiled the information from the universities’ respective websites, notes that not only is the CCP trying to reach China’s young people at institutions of higher education, but that it is also trying to approach them on their down time and socializing time - on their screens. It is still more info-tainment than entertainment, for now.

For example, the changeout from Season One of Hunan TV show “Socialism is Kind of Cool (社會主義有點潮)” in the format of an expert lecturer to Season Two’s more interactive style with audience Q&A and use of smartphones in the program, highlight the tinkering by the CCP in its propaganda efforts. From academia to social media, the CCP’s influence campaign at home, will be sure to hit Taiwanese young people applying to Chinese universities, too, Chen cautions.

 
Region/University
Name of institution Start date
Sichuan Academy of Social Sciences
(四川省社會科學院)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2017.11.01
Chinese Academy of Social Sciences
(中國社會科學院)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2017.12.29
Ministry of Education, PRC
(中國教育部)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2018.01.29
Renmin University of China
(中國人民大學)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2017.10.25
Yunnan University
(雲南大學)
Workshop for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想講習會)
2017.10.28
Hunan Normal University
(湖南師範大學)
Research Institute for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究院)
2017.10.30
Qinghai Normal University
(青海師範大學)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2017.11.04
Shanghai Education Science Academe
(上海市教育科學研究院)
Shanghai School Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(上海學校習近平新時代中國特色社會主義思想 研究中心)
2017.11.06
Shanghai Fudan University
(上海復旦大學)
Research Project on Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究工程)
2017.11.12
Inner Mongolia University
(內蒙古大學)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2017.11.13
Tianjin Normal University
(天津師範大學)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2017.11.29
PLA National Defence University
(國防大學)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
--
Hunan Xiangtan University
(湖南湘潭大學)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2017.12.13
Hunan Changsha University of Science and Technology (湖南長沙理工大學) Socialism is Kind of Cool Research Center
(「社會主義有點潮」研究中心)
2017.01.08
Renmin University of China
(中國人民大學)
Research Institute for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究院)
2018.01.13
Beijing Tsinghua University
(北京清華大學)
Research Institute for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究院)
2018.01.15
Central Party School of the CPC
(中共中央黨校)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2018.01.15
Peking University
(北京大學)
Research Institute for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究院)
2018.01.23
Guangdong Province
(廣東省)
Research Center for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(習近平新時代中國特色社會主義思想研究中心)
2018.01.30
Tianjin Nankai University
(天津南開大學)
Tianjin Higher Schools Research Alliance for Xi Jinping Thought for Socialism with Chinese Characteristics for a New Era
(天津市高校習近平新時代中國特色社會主義思想研究聯盟)
2018.03.20
Macau (澳門) Research Association for Xi Jinping Socialist Thought (習近平社會主義思想研究會) 2018.10.24